How Winback AI Recovers Abandoned Carts With AI Phone Calls
The playbook: how Winback AI turns abandoned Shopify checkouts into recovered revenue with AI calls, expiring FuseCode discounts, and live handoff, including what happens when a shopper has no phone number.
Published by Winback AI ·
Why a phone call
A large share of shoppers who add to cart never finish checkout. The cart is abandoned, the revenue is gone, and the standard playbook of a few emails and maybe a 10% code recovers only a portion of it. Winback AI attacks the problem with a channel most stores never use on an abandoned cart: a phone call.
The flow, step by step
Winback AI can run this recovery sequence for eligible abandoned checkouts, depending on the merchant's settings and plan:
- Detection: Shopify checkout webhooks identify an abandoned checkout without adding storefront popups.
- Timing: the merchant chooses a delay before outreach; new stores default to 15 minutes, subject to calling windows and eligibility rules.
- The AI call: an AI agent calls a shopper who provided a phone number at checkout and can answer approved questions about the cart.
- The FuseCode: when the merchant enables discounts, the agent can offer a one-time code with a visible expiry countdown.
- Live Handoff: on Growth and Scale, a qualified call can transfer to the merchant or their team when handoff is enabled and a destination number is set.
- No-phone checkouts: Winback AI does not currently email these shoppers; merchants should use their existing store email recovery.
What makes it different from email-only recovery
Email recovery depends on the shopper opening the message. A call is answered in the moment, giving Winback AI a channel that does not depend on an open rate the way email drip sequences do. The FuseCode mechanism adds what email discounts lack: an expiring, one-time code with a visible countdown, which gives the shopper a concrete reason to act now.
The live handoff matters too. Most automated recovery stops at the discount. Winback AI hands hot buyers to a human in real time, so the close happens while intent is still high.
Pricing that only charges for what works
Winback AI counts answered calls toward the plan allowance. Features vary by tier: Launch adds merchant-controlled SMS follow-up settings, while Live Handoff is available on Growth and Scale. Review the current plan details before enabling a recovery workflow.
- Free: 25 calls per month
- Launch: $20/month, 100 calls
- Growth: $79/month, 300 calls
- Scale: $200/month, 1,000 calls
Setting it up
Winback AI is a Shopify app: install it from the Shopify App Store, connect the store, and review the preset offer (10% off, 48-hour expiry). The discount starts disabled until the merchant enables it. Merchants can tune the offer, call timing, and agent settings from the admin, then watch recovery activity in the dashboard.
The bottom line
Abandoned checkouts are shoppers who reached checkout but did not complete an order. Winback AI can follow up with an AI call and, when enabled, a FuseCode. Growth and Scale can add Live Handoff. Merchants can start with the Free tier's 25 connected-call allowance.